Citizen and Consumer Attitudes Towards Electricity Industry Restructuring: An Ontario (Canada) Case-Study
Mark Sagoff has observed that the 'citizen' in him is often in conflict with the 'consumer' in him. Apparently no more schizophrenic than the average North American, Sagoff is simply reflecting upon the apparent contradictions in his life: while he wants sustainability, environmental protection and other lofty societal goals, all too often his purchasing actions do nothing to further these ends. Indeed, he cites the example of the 'Ecology Now' bumper-sticker on his oil-leaking car as a prime example of such tensions in his life (Sagoff, 1988,53).
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